The New Hybrid Publishing Model
By Jerry D. Simmons | March 15th, 2010 | No Comments » (Click to add yours!)
As the major publishing companies evaluate their current situation, one thing becomes clear, what they are doing is not working. You cannot stem the tide of falling unit sales when your strategy is to produce more of the same. Propping up a broken system that makes it difficult for new talent to break in and reprinting less-than-stellar writing from old tried-and-true authors is the best way to drive your customers away, and that strategy seems to be working!
The reading public is screaming for a new approach. This is my conclusion after seeing a decade long slide in single copy sales. How can an industry constantly fly in the face of the basic law of supply and demand? When demand goes down in publishing, the big companies increase supply by shipping more books and raise cover prices at the same time. This does not make sense.
The time is right for an entirely new approach, and it’s called the hybrid publishing model—combining the experience and vast knowledge of former New York publishing executives with top quality production to assist writers in publishing their own manuscript. In the end, the finished product is made available to booksellers via direct sales to book buyers at top retailers. The advantages are considerable.
Remember, publishing is about perception—publish with the wrong company and the quality of your writing will forever be judged before your title has a chance at success.
Tags: Book Distribution, Book Marketing, Book Publishing, Book Sales, Hybrid Publishing Model, Self-Published Author, Self-Publishing
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