Making the Right Publishing Decisions
By Jerry D. Simmons | March 5th, 2010 | No Comments » (Click to add yours!)
It’s interesting to note that many of the self-publishing mills (the big POD companies that market aggressively and often distort the facts) are offering writers a menu of options for publishing their manuscript. The question I have is, how can any writer know what is best for their book? Success in publishing is selling books, there is no other gauge. In order to sell copies, you need to know and understand the market for bookselling. In my opinion, you cannot make the right publishing decisions if you order your trim size, cover design, interior layout, price and page count from a menu of options. Your newly published book must fit the genre in which you write, and be positioned within that category to compete with all similar titles. Can you get that information from a menu? I don’t think so, not if you expect success, which translates into selling books.
Writers and Authors in Control
By Jerry D. Simmons | March 4th, 2010 | No Comments » (Click to add yours!)
Book publishing has always favored the big companies and only a select few of the mega-bestselling authors have real input on how their titles are handled in the marketplace. For everyone else they are merely a name and title on a pub sheet and the difficulty of separating themselves and their book from all other authors under contract is difficult. Adding insult is the fact that authors under contract do not own the rights to their own content.
Along come the print-on-demand companies and the surge in new titles exploded which unfortunately did not give the author any more leverage or control over their writing. The status quo was entrenched and unsuspecting writers who turned manuscripts over to these printers found them with less money in their pocket and no market to sell their book.
Left with few options and no way to sell large quantities of books, independent authors found it difficult to compete with published titles from the big companies.
Entering the market was the new hybrid model for publishing offering independent writers a real opportunity to compete on the same level with all published books. In response and faced with mounting competition from small and niche publishers the big six New York based behemoths decided to up and ante and begin offering booksellers huge incentives, discounts and fees for anything from placement to advertising in newsletters to subsidizing author appearances. The playing field once again was stacked against the small guy and favored the deeper pocket publishers.
Then along came a new reading device called iPad from a company named Apple and the big publishing industry was knocked back on their heels. The iPad will open doors and create opportunities for independent authors never before possible in the print world of book publishing. Technology is a wonderful thing and the time will come when authors will be able to control their own destiny with the emergence of the eBook market.
The eBook is nothing new; they’ve been around for many years. When Amazon introduced the Kindle it opened up the market for eBooks however Amazon remained the 800 pound gorilla in the room that major publishers detested having to work with. Suddenly introduction of the iPad has been a major break in the stalemate over the market for eBooks. The economics have changed and the advantage is finally shifting to the independent author.
For information on how you can take advantage of the emerging eBook market, send me an email Jerry@WritersReaders.com.
Publish the Professional Way
By Jerry D. Simmons | March 3rd, 2010 | No Comments » (Click to add yours!)
There are more opportunities to publish a book than ever, including print and eBook, and the cost is going down. However, I’m not sure this is a good thing.
You may have heard the old saying “there are good lawyers, and there are cheap lawyers, but there are no good cheap lawyers.” This is definitely true for publishing, you can publish professionally or you can publish cheaply, but you cannot expect to have a professionally produced book for a few hundred dollars.
If you invest countless hours writing then the least you can do is have your manuscript professionally edited and produced. Your book is your resume; make it the best it can be. All the marketing in the world will not help you sell a poorly written or produced book.
Independently Published Books
By Jerry D. Simmons | March 2nd, 2010 | No Comments » (Click to add yours!)
There are lots of good books that are independently or self-published and most use digital or print-on-demand technology. No doubt, if you take the entire self-published or POD community and read all the books available, you would find vast amounts of titles that would not only hold their own in sales but had the potential to become bestsellers if displayed and merchandised in bookstores. The problem is negative perception of POD and no ACCESS to the bookstore market.
Let’s examine some facts about the independent or self-publishing marketplace.
(1) The success of many self-published titles such as THE SHACK indicates there are good books that started as independently published. However, this book would not be on The New York Times bestseller list without the help of a corporate publisher who bought the book after it had sold over 300,000 copies.
(2) A recent article in Publishers Weekly titled “Big Houses Benefit from Savvy Self-Publishers clearly indicated that the success of a handful of self-published books that made it into the hands of the big corporate publishers has made that New York publishing world take notice.
(3) According to statistics provided by Ingram Books, the owner of Lightening Source, the self-published market will grow at 15-20% each year for many years to come. This of course crowds the market, but creates opportunities for authors who are self-promoters and write really good books.
(4) As the corporate publishers sell fewer copies each year, retail booksellers will search for new opportunities to sell a variety of new categories, and will welcome new unproven authors. If the New York corporate publishers won’t do it, then it’s time for a new publishing model to be introduced to the market.
For authors who want control over their writing, the ability to retain all rights, realize a royalty payment much greater than any corporate publisher would offer, and be willing to take suggestions on how best to package and price their book to maximize its potential in the market, then your time is here. This new hybrid publishing model is ready and available.
What’s wrong with Print-On-Demand?
By Jerry D. Simmons | February 27th, 2010 | No Comments » (Click to add yours!)
Nothing as a technology, but plenty as a publishing business model. Unfortunately for those who publish with a POD their books will not be accepted in the stores or warehouses of booksellers. What this means is that corporate and large independent bookstores will not purchase books in quantity for display in their stores that are printed by a POD publisher. That is not my rule, but the rule of the marketplace.
The reason is lack of editorial control which results in a negative perception of all published books by a POD. These companies publish anything that comes their way. There is nothing wrong with that, as long as the writer understands the limitations before they sign a contract and pay money to publish. POD’s are in the business of printing books for their authors and they do not control the editorial quality of the authors they print. They make money by selling products, services and programs to large quantities of writers and not upon selling books. This is the problem with print-on-demand as a publishing model.
The technology is wonderful, allowing authors and publishers to print small quantities of books in an instant to meet market demand. The problem is market access and the negative perception of the quality of the content based solely on the publisher. Until a company using print-on-demand technology as a form of printing exercises some editorial control over what they publish and not accept anything that walks in the door, the marketplace will continue to turn their back on these books.
Ask the Tough Questions
By Jerry D. Simmons | February 26th, 2010 | No Comments » (Click to add yours!)
Many of my blogs have to do with “so-called experts” who try and secure money from unsuspecting writers and authors. As much as I wish could write about more positive, constructive things, it becomes necessary for me to warn my readers that there are lots of people calling themselves “publishing experts” who are nothing of the kind. I find it once again important to give you some advice, and that is – ask the tough questions.
When someone tries to sell you a product or service, ask them about their success rate? Ask them to give you references? Go to their web sites and locate authors and titles, then do your best to inquire about the product or service? Network with me and other writers, members of your writing or critique group for advice. If you cannot find authors, titles, or anyone who seems to know anything about the product or service, then you really have to be careful.
The second thing you should inquire about is the person or company’s background, experience, and qualifications as an “expert.” When someone tells you they have been in publishing for 20 years, does that really qualify them to sell you their product or service? You need to dig deeper and find out the names of the companies they worked for? In what capacity, what was their job? What were their responsibilities? What were their successes in the business? Let them give you the names of the authors and titles with which they worked. Again, if this information is unavailable, then are they really experts?
If you dig deep before you buy, complete your due diligence with regard to the product or service, and ask for proof of the success, then you stand a good chance of saving lots of money and plenty of time. Ask the tough questions and it will serve you well, don‘t allow yourself to become a victim of these “experts.”
Too Good to Be True Sales Offers
By Jerry D. Simmons | February 24th, 2010 | No Comments » (Click to add yours!)
When you run across an email with a marketing pitch that offers an “incredible sales opportunity,” or some other verbiage that sounds too good to be true, well it probably is too good to be true. I’ve written about knowing the questions to ask before you make a purchase of a product or service. Warning you about companies that are slow to respond to emails, fail to provide key executives background or experience and those that offer no contact information such as a phone number in their correspondence, as companies you should stay far away from.
When the offer sounds intriguing and the price is right, but you get to the small print and discover there are “hidden fees” then stop right there and move on, it’s not worth it. If you manage to work past the small print and agree with paying the “hidden fees” and find the web site is, shall we say, less than credible in appearance, then run the other way. If a legitimate company cannot give you (1) biographies of the principles of the company, (2) phone numbers or contact numbers besides a mere email address, or (3) a web site that looks like it was created by a ten year-old, then folks, you are not going to get what you think you are getting.
People and companies that offer products and services to writers and authors that fail to meet these minimum of standards, don’t belong in the business. Their claim to fame is making money off your desire to sell books! Don’t buy it! Remember, if it sounds too good to be true, it probably is.
Publishers Who Avoid Specifics on Their Web Site
By Jerry D. Simmons | February 23rd, 2010 | No Comments » (Click to add yours!)
Every week I receive emails from many of my newsletter readers asking me to comment on publishing companies, which I am happy to do. What amazes me is how many of these “publishers” never offer the names, background or experience of the people involved with the company. They typically make very generic statements such as “our executives have years of corporate experience,” and to that my questions would be: corporate experience in what? Publishing? For whom? How long? What was your job?
If you are serious about publishing your writing, one where you have invested an enormous amount of time creating, why in the world would you trust a company to publish that is afraid or unwilling to reveal who they are? I’m sorry folks but this is wrong! You are making a huge mistake if you turn your writing over to these kinds of companies! This follows a theme I’ve written about many times, it’s a buyer beware kind of industry, especially for the Independent writer.
If you don’t know the questions to ask, or you find a publisher that does not reveal who they are and what their experience in publishing might be, then please, avoid! Run the other way! Protect your copyright, protect the investment in your manuscript, save your money, don’t waste your time, there are plenty of reputable publishers.
Authors Can’t Succeed if They Don’t Participate
By Jerry D. Simmons | February 22nd, 2010 | 1 Comment » (Click to add yours!)
Too many times I hear authors complain about the fact they created a Facebook page and are writing on Twitter and nothing has happened to the sale of their book. Well the fact is you have to actively participate before anything will happen. Actively being the key word meaning consistently over a long period of time. If your page is static and you don’t provide new content then nothing will happen. It’s called the Law of Action.
The same goes for your web site, the fact is readers, those who actually buy books, will not shop a site that isn’t interesting or lacks rich content. You have to participate, you have to add to your personal profile, your bio, you need to create content for your site such as articles you have written about the subject you are familiar that should tie-into your book. Video or audio placed on your Facebook and other free sites is also recommended.
The more you create content as Independent authors, the more readers will pay attention. The Nothing Binding web site is free and has thousands of links to that site. If nothing happens and there is no new content to your web site, Facebook, Twitter page, or Nothing Binding profile consumers won’t react. Make your site and social network pages your stage, you must participate and make it happen for yourself and your book. Give an author an online presence and stage—who knows what will happen?
Facts about Publishing as an Independent Author
By Jerry D. Simmons | February 19th, 2010 | No Comments » (Click to add yours!)
The new hybrid publishing program offers the unpublished writer a choice, and the published author an opportunity. Anyone wanting to publish their manuscript or re-launch a previously published book should consider the hybrid model. Choosing how to publish should be a personal decision, not an economic one. If you want access to national booksellers and that market, you have to abide by their rules. There are no exceptions. The hybrid program has been designed to follow the national bookseller rules in every manner.
The new hybrid publishing and distribution program is identical to how the major New York publishers sell and distribute books for their various imprints. The economics of the printed book business require that new authors publish according to Book Industry Standards, which makes the profit margins extremely small. The marketplace demands quality in writing, production, categorization and pricing. These are the rules of the business and ones that all authors must abide.
If you have interest in learning more about the hybrid publishing and distribution model, send an email (Jerry@WritersReaders.com) and I’ll forward you free my “Guide to Publishing.” You can also visit (www.IndiPublishingGroup.com) web site by clicking on the link in the upper right hand side of this page.
