Redirecting Traffic to Your Web Link – Not Site
By Jerry D. Simmons | January 18th, 2010 | No Comments » (Click to add yours!)
Amazon is a recognizable brand around the world. They have become the destination for consumers to shop almost anything. In the beginning they welcomed all book titles from every source. Now they have the strength of brand and vertical integration to force small and self publishers to pay their price for placement. If you don’t publish with them they will charge you a fee to be placed on their site. Is this a good strategy?
The genius is that Amazon has positioned itself as a company that can get away with this policy but the weakness is to believe that small and self publishers will tolerate such a blatant attempt to skew their market toward Amazon alone. Has Amazon underestimated the strength in the number of small and self-published titles? Or do they feel that our highly fragmented market will support this strategy? The answer lies with the creation of a community where authors can find alternate methods of selling books. May I suggest you check out www.NothingBinding.com.
Trends in publishing indicate that individual author web sites are becoming less and less important based on the sheer numbers of such sites. When evaluating an overall marketing plan for you and your writing consider spending less on your web site, instead taking advantage of other sites that host a large number of writers and their work. Instead of your own stand alone web site, direct traffic to your link at those free sites where consumers can get a basic bio and information about your writing. Spend wisely and maximize the potential for creating an audience for your work.
Tags: Book Marketing, Self-Published Author, Self-Publishing
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