Publicity is Key
By Jerry D. Simmons | May 16th, 2007 | No Comments » (Click to add yours!)
If there is one theme that came out of this past Saturday’s Writers Seminar it’s the fact that publicity, above all else, is the key to selling books. Finding ways to tie your book into the news and making yourself available to the media for interviews and commentary is the single best method for generating sales.
Mona Gambetta gave an excellent presentation on how to do that and her comments were loud and clear—you have to find ways to promote yourself, your book, and your message through media outlets and to do that you must know two things: (1) The correct format for sending your information to the media, and (2) The names of the key contacts to whom you send your information.
Producers and editors are swamped with requests, press releases, emails and phone messages, you have to know how to break through the glut with the correct formatted information and the name of the key contact to have any hope of making a connection, getting your message through, and eventually promoting yourself and your book.
I’ve been asked repeatedly this week for more information on what Mona had to say and the best way to summarize is to say, publicity is the best form of marketing. She has created two products for my website that will be helpful, here is the LINK, just click to read all about her PowerPR CD and PowerPR Media Resources. Both will save you time and money not to mention increased book sales.
The Writers Seminar was about education, helping writers learn from the best in the business to become keenly aware of the marketplace for selling books. It is a lot of work but well worth the information you receive. If you weren’t able to make this past Saturday’s Seminar but have interest in attending another with the same speakers, please let me know.
This blog is unedited, please disregard mistakes in spelling and grammar.
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