Tips for Writers
Professional Publishing Marketing Executive Joins INDI Publishing Group
By Jerry D. Simmons | March 18th, 2010 | 6 Comments » (Click to add yours!)
Barry Porter is an award-winning marketing and sales executive with an extensive background in creating and implementing innovative marketing and merchandising promotions for high-profile clients. He has generated hundreds of millions in sales revenue through distinctive marketing programs for major publishing companies throughout his career and is pleased to become a member of the INDI Publishing Group.
He has served in several facets of the publishing business for more than 25 years including: Executive Director of Marketing, Director of Sales and Merchandising, and Key Accounts Manager for publishing powerhouses, such as Simon and Schuster, Random House and the former book division at Warner Publisher Services.
Throughout his publishing career Barry has enjoyed developing and executing integrated marketing strategies specifically designed for distinguished authors including: John Grisham, Mary Higgins Clark, Stephen King, Vince Flynn, Danielle Steel, Sandra Brown, Tami Hoag, Iris Johansen, Kresley Cole, Jude Deveraux, Glenn Beck, Mark R. Levin, Dr. Mehmet Oz, and Paula Deen. He prided himself on the personal relationships that he developed with many of these authors while promoting their latest ventures through his marketing insights.
He successfully collaborated with high profile entertainment industry clients including: motion picture companies (Sony, Paramount, and Universal Pictures), gaming companies (Blizzard Entertainment, Ubisoft, Marvel Enterprises), television production companies (CBS, HBO, Lifetime, MTV, Showtime, USA Networks, TLC), and World Wrestling Entertainment.
Barry offers new and established authors comprehensive and strategic marketing plans that can help elevate the visibility of their published work. He can be retained to consult on your current marketing plan with your present publisher, or can develop an entirely new marketing campaign specifically designed for your book. You can choose to implement one of his marketing strategy plans yourself, or hire him to follow through with all aspects of your individualized plan.
Barry is one of New York’s foremost marketing experts in the publishing industry, he has built his reputation on conceiving profitable marketing and promotional programs across hardcover, trade paperback, premium, and mass market publishing formats. His successful marketing and cross-merchandising programs heightened brand awareness and developed strategies for increased sales and distribution.
He collaborated with online and corporate partners to help sell new and upcoming authors with cutting edge publishing programs. He devised online marketing plans, developed extensive blog outreach, created demographic lists, and developed customized marketing plans for a multitude of book genres. As a long time food aficionado and wine collector, Barry particularly enjoyed his chance to develop successful marketing campaigns for the Robert Parker Wine Library and the Williams-Sonoma cookbook line.
As a marketing professional, Barry is a member of the Publishers Advertising and Marketing Association, the Tools of Change for Publishing, and the Author and Publisher Association. On a personal note, Barry resides in the suburbs just outside of New York City with his wife, two sons, and their Golden Retriever. For further information about how you can work with Barry contact him at: barrygporter@gmail.com, or you can visit his profile on http://www.linkedin.com.
Tags: Book Marketing, Book Sales, Booksellers
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