Print is One Option
By Jerry D. Simmons | April 28th, 2010 | No Comments » (Click to add yours!)

The business of publishing and distributing books into retail booksellers is overrun with problems for independent authors and small publishers. Not only do the large NY corporate companies control the marketplace but they force retail bookstores to pressure the little guys into paying fees for placement, in-store appearances and even nondescript and unrelated promotions. Since the retailer’s inventory is basically subsidized by the largest publisher they have little choice.

Every author wants a print book and that is certainly understandable. The public at this point in time is enamored with print. However, if you cannot access the market and gain space in bookstores you will have a tough time of marketing successfully. Nothing is impossible and anything can happen if you follow the Book Industry Standard rules for production. But the mountain is a bit steeper to climb when your hands are tied behind your back.

Print is but one publishing format, audio is another and the most promising is the eBook. That market is expanding rapidly and the opportunities for growth and exposure to booksellers is uninhibited for independent authors and small publishers. Every author who has a print title should also have an eBook. If you hope to capitalize on the market potential, the time to act is now.

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