Patience is a Publishing Virtue
By Jerry D. Simmons | June 29th, 2010 | No Comments » (Click to add yours!)

The rush to publication is only warranted when (1) the timeliness meets an anticipated deadline, such as a court case or high profile event, (2) early release in advance of a competitive title with similarities, and (3) seasonal issues such as diet and exercise book in winter. Otherwise the rush to publish can be a problem. 

Writers who have painstakingly worked for months or years on a manuscript and suddenly find themselves in a hurry to publish is not giving the process enough consideration. There is absolutely no need to rush a book out to the market unless it meets on the three criteria above. Rushing for the sake of getting a book on sale makes no sense and should be avoided. 

Those writers with little patience for a publisher that takes their time is not giving production, sales or marketing the proper weight in the whole equation. Delays are sometimes necessary, the rule of thumb is get it right not get it in a hurry. The best recommendation is take your time and make certain all the pieces of the puzzle are in place before launching. 

Remember—you only launch one time! Make it the right time.

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