Non-traditional or Specialty Publishing
By Jerry D. Simmons | May 6th, 2010 | 1 Comment » (Click to add yours!)
There is a market for books outside the mainstream mass market and bookstore chains and that is called specialty publishing often referred to as non-traditional book sales. Although this market exists, penetration in large quantities is difficult. Most niche publishers target this market and aggressively pursue sales by developing relationships with customers and creating product specifically for that market. That is the most established form of specialty book sales.
Unfortunately there are programs available to independent authors that charge fees for presentation of a book by a thousand plus sales force which in reality means nothing. This form of direct sales rarely results in actual copies being sold and is only successful at separating the author from their money. If you are interested in pursuing this form of direct sales for your title please email with questions and I’ll gladly assist you. Specialty publishing is not the answer to poor book sales and in the end, it may very well be another disappointment.
Publishing is easy, selling books is difficult. For authors who understand the market and the business behind the book, they have a much better chance at being successful by utilizing the power of the information they possess to their full advantage. This web site was created as a free information resource for unpublished writers and authors. The key is understanding how the pieces fit and where you and your writing can make an impact. It’s not rocket science.
Tags: Book Distribution, Book Marketing, Book Publishing, Book Sales, Booksellers, eBook, Hybrid Publishing Model, Self-Published Author, Self-Publishing
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How about another blog like this? It was interesting. I learned a little technical writing back in the day, and this had the two most critical segments of a good article, informative and fun to read. Cheers.
Janet Jenkins
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