New Formats, New Markets
By Jerry D. Simmons | May 17th, 2010 | No Comments » (Click to add yours!)

Publishers actively promote various formats for publishing content simply because it creates a new audience and more sales. Hardcover readers sometimes purchase paperbacks but paperback readers rarely purchase hardcover books. Older consumers prefer trade paper as opposed to mass market size where the print is small. Audiobook lovers sometimes read books in print but prefer audio because of their travel or workout schedule. Readers of eBooks also purchase print books but seem to enjoy the convenience of the eReader. 

If bestselling authors can sell on average—a million hardcover copies, two million trade paperbacks, two and a half million mass market paperbacks, one hundred and fifty-thousand audiobooks and another one hundred thousand eBooks, this clearly illustrates that each format for publication has a distinct market. That is why publishers make most of their titles available in as many formats as possible. This is also why independent print authors should have at a minimum an eBook for their writing. 

Any author serious about their audience and creating additional sales must have a quality produced eBook available for sale at all major online retailers as well as the major online catalogs, schools and libraries. The market is growing, don’t miss your opportunity.

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