New Formats, New Markets
By Jerry D. Simmons | June 10th, 2010 | 1 Comment » (Click to add yours!)

Expect to see more authors from the big New York houses offer most of their books in as many formats as possible. The more formats, the bigger the sales. Books published in hardcover do not take away sales from a trade paperback. The reason is the market is separate and the consumers are different. That’s why you see a trade paperback and months later a mass market paperback; again, each format has a unique market.  

Digital publication in eBook format opens up new opportunities for independent authors and in virtually every case, the potential for widespread distribution is one thousand times greater than for a print title. For those independent authors the cost of creating an eBook is a fraction of the cost of a print edition. 

At this point in time the market is wide open and available for authors of all genres, however that may not be the case in six months, or even three. Once the big publishers realize the desire for eBook content is being filled by the small publishers and independent authors, their attitude and position will change. The best part of offering a digital version of your book is that eBook sales do not deter from print sales, they will only add to existing sales and support your dual marketing efforts for print and eBook.

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One Response to “New Formats, New Markets”

  1. Francine Biere says:
    November 18, 2010 at 7:47 pm

    Jerry, I’m very much interested in your articles about book publishing eBooks. I’ve read that eBooks can be very lucrative. I have currently self-published a non-fiction historical walking tour of Tombstone booklet that will be carried in local and regional gift shops and bookstores but I believe it would do well in eBook Kindle format. And then there’s the question ‘how do you market an eBook?’

    Thanks for any advice you can provide.

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