Nothing Binding is for Writers and Authors
By Jerry D. Simmons | February 7th, 2007 | No Comments » (Click to add yours!)
Let’s examine some facts about the Independent Author market. Estimates from Print-On-Demand companies are that at least 800 new titles are being published every day. That means there are over 292,000 new books on the market each year. A percentage of these are by authors with more than one book so for discussion let’s say the nuber of new authors are 150,000 per year.
Predictions are that the Independent Author market will remain at a 15-20% growth rate each year for the foreseeable future. If that holds true then in 5 years there will be over 1,000 new authors each day and over 370,000 new titles per year.
With an estimated 2 million Independent Authors worldwide, the potential for a new community of writers is staggering. However, Print-On-Demand companies also estimate that over 90% of their authors sell less than 30 books per year. The question is how do we expand our position and exposure in that market and offer Independent Authors an opportunity to sell more books?
The traditional brick and mortar marketplace has an established base of approximately 10,000 retail locations large enough to warrant attention by the major New York publishers. The traditional market is estimated by the American Association of Publishers to have sales of more than $8 Billion dollars per year. Unit sales of individual titles remain static, experts suggest readers are tired of the same old thing and the market lacks new authors and new titles.
One percent of traditional sales would equal $80 Million dollars and would allow the market for Independently Published books to increase dramatically. The key is the development of a community, a destination for readers interested in purchasing the finest Independently written and published books from around the world.
In today’s publishing environment, less than 250 people make decisions on the majority of books published in America. These people are making the reading decisions for hundreds of thousands of consumers around the country. My goal is the creation of a destination, where readers of books can shop for Independently written and published titles. Where the focus is entirely on the Independent Author, marketed much the same as Independent Films, where the potential for Independent Writers would open up to the world.
This is the goal, to open up the market for Independently Written books and offer readers the opportunity to shop for new titles, never before seen by the public at large. All writers are welcome but the focus is on selling books by Independent Authors. One community, bringing voices never heard and stories never told to the world.
Tags: Book Marketing, Book Sales, Booksellers
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