Marketing Budgets
By Jerry D. Simmons | January 21st, 2010 | 1 Comment » (Click to add yours!)
Books will not sell without marketing. When you evaluate your overall spending limit consider budgeting less on a personal web site. The trend in publishing is away from individual author sites and toward newer larger sites where consumers will find the bio and personal profiles of thousands of writers and authors. As this trend continues it would be wise to spend marketing dollars in places other than your own personal site. The web site www.NothingBinding.com is an example of a free marketing platform for writers and authors.
As a group, independent authors have strength in numbers, since they are the largest group of writers and authors on the planet. The best way to leverage that strength is to congregate in one place and drive traffic to your web “link” as opposed to your own “site” where readers can find your biography and personal profile as well as book reviews, video and audio. Driving readers to a common site is better overall for the growth and respectability of the independently published title. This is one of the latest trends in publishing.
The missing link in the independent author’s ability to become a factor in the marketplace for book sales is the lack of a central online gathering place. In order to gain the attention of consumers they need to describe who they are and what they offer as authors. Gathering in a central location to promote themselves and their books is a great starting point for gaining traction in the traditional world of bookselling.
At NothingBinding.com the site is free and the message is that the community of independent authors is changing the face of publishing. It’s about marketing books, and getting the recognition and respect the independent author deserves.
Tags: Book Marketing, Book Sales, Booksellers, Self-Published Author
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I have been searching for a long time for this! Thank God I found your posting on Yahoo.
Thanks.
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