eBook Pricing sets the Stage
By Jerry D. Simmons | March 10th, 2010 | 1 Comment » (Click to add yours!)

Regardless of where the major publishers decide to price their eBooks there will be plenty of room for independent authors to compete by pricing more aggressively. Whether $9.99 or $14.99 the big publishers have fixed costs that smaller companies and independent authors do not. There is no doubt the big publishing houses want their eBook prices to remain relatively close to the hardcover edition of each title however the closer to the $20 mark, the weaker their position.

Suggested retail pricing in publishing, especially the eBook is key to success. Unfortunately the print side of the business has such a rigid discount structure that under pricing the competition while covering the cost of printing low quantities of books makes profitability difficult, not so with eBooks. If a ground floor opportunity ever existed in publishing, this is it! Explore the possibilities; consider launching your publishing career in eBook format and wait for print. The cost of entry to the market is much lower and the possibilities are greater than print editions.

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One Response to “eBook Pricing sets the Stage”

  1. resveratrol says:
    March 10, 2010 at 7:56 pm

    Well written. I never thought I would agree with this opinion, but I’m beginning to see things differently. I have to research more on this as it seems very interesting. One thing I don’t get though is how everything is related together.

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