Cheap and Easy Book Marketing?
By Jerry D. Simmons | November 18th, 2009 | 3 Comments » (Click to add yours!)
The headline from an email soliciting the service from an unknown company is being spammed to anyone and everyone remotely involved with books and publishing. The first question that comes to mind is: does such a thing exist? There is very little in the form of true book marketing that is cheap and easy. Publishing and marketing does not have to be expensive however you are not going to get much help from a company that generates business from email spam.
Book marketing boils down to a decision on whether to spend a lot of personal time or hard earned money and in the end it often results in a combination of both. Most of us do not have a full forty hours to spend marketing our books and we cannot afford thousands of dollars for help, so we compromise. Many authors are involved with social networking while others speak to groups closely associated with their subject and many do a little bit of everything in an attempt at reaching an audience.
Marketing for books is not simple, authors often say that writing the damn thing was easier than marketing and I would tend to agree. So where can you get the most bang for the buck? There is no single answer for each and every title, however here are some ideas. Book reviews, paid or not, is a great way to gain some attention to your book. Assuming the review is positive. Quotes in the form of endorsements from professionals or recognizable individuals are another terrific way of proclaiming the quality of your writing. The key to reviews is finding someone that is objective and notable.
If you opt for publicity then targeted media in the form of a professional press release is a great way of generating interest. However, if you do not have a web site or profile on one of the many networking sites this method cannot be supported. What I mean is that when someone reads a blurb about you and your book they often want more information that can be found at a web site or personal profile on a social network page.
Marketing any book takes time and money. It helps to enlist the assistance of a professional marketer. Word of mouth is the best way to sell books but you have to start the momentum somewhere.
Tags: Book Marketing, Self-Published Author
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