Book Publishing Needs New Thinking
By Jerry D. Simmons | January 19th, 2010 | No Comments » (Click to add yours!)

My career in publishing started in the late 1970’s with Random House. In the more than thirty years since, the method in which books are presented, sold, discounted and distributed has not changed! Certainly there have been slight variations that mirror the times but the basic structure for selling books has not changed. What other industry can say the same? Maybe this is part of the reason single copy sales have been in decline since the early 90’s. The book business at the highest level is mired in the old school way of doing business, with one great big exception–they stopped publishing great books and nurturing great writers.

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