Book Publishing is a Business
By Jerry D. Simmons | January 13th, 2010 | No Comments » (Click to add yours!)

Any writer who doesn’t view their work as a business is making a huge mistake. Book publishing for the big New York companies is about generating revenue, occupying shelf space and selling copies. Unfortunately it’s not about “great writing.” If you wish to become a successful author and make a career as a writer, you must create good content that has an audience. It is in the best interest of all writers to view their work as a business. Book publishers are not in the business of taking care of writers, they are in the business of selling books—selling content.

Regardless of how you publish, your writing must be considered a product that is in search of an audience. Every decision you make, from basic marketing, publicity and promotion should center around the idea of creating an audience that is interested in reading your work. New York publishers market an inch deep and a mile wide. As an author you need to market yourself and your writing an inch wide and mile deep. The more you can distinguish your writing form every other author in your genre the better chance you have of becoming successful.

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