Book Launch
By Jerry D. Simmons | October 10th, 2011 | No Comments » (Click to add yours!)

The most critical time for the publication of any book is the period right before and immediately after the publication date and release. That period would entail anywhere from one to three months prior to and four to six months after the book is published and ready for sale. If the author does not build buzz and follow-up with enough sales to warrant a reprint during this period, it is likely their book will go unnoticed.

Prior to publication the author focus should be on book reviews, quotes and social media marketing. After publication the focus shifts to leveraging the support from social media, book reviews, quotes and the primary market of readers. One often overlooked way to garner support is to give away portions or chapters of the book both prior to and after publication. In today’s competitive market readers expect a certain amount of free before making a purchase, especially in publishing.

There is so much more to becoming a successful author than writing a good story. Every author needs to understand the basics of the business and how to market themselves, their content and their book. Successful authors are market and publishing savvy with enough knowledge to understand how to avoid common mistakes. It is not difficult, like most things, it takes time and effort to learn.

 

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