What’s Wrong With This Picture?
By Jerry D. Simmons | September 19th, 2007 | No Comments » (Click to add yours!)
The market for book sales is shrinking and yet more publishers and authors are struggling to get a piece of a smaller retail pie. The biggest publishers are putting the squeeze on their customers for more space, above and beyond their already 85% market share, and yet everyone wants in. What’s wrong with this picture?
Publishers and authors must realize that bookstores and retail booksellers are not their only market for books. In fact, these brick and mortar depots are beginning to sell more non-book products as individual title sales decline. Where is the innovation in book marketing?
Independently published authors should focus a minimum amount of time and money to the pursuit of retail shelf space. There is a better way! The specialty market is actually bigger than the traditional bookseller market, and growing. However finding the pockets of readers who buy books is difficult, the market is highly fragmented.
The future is the Internet and I don’t mean that one big giant whose first letter of their name begins with “A” I’m referring to the creation of your own online market, exclusive to the Independently published book. Book marketing is not difficult, but playing the by the rules of the big publishers is futile. Stop and refocus your time and energy.
Breaking into an old established industry like publishing, from the outside, is difficult at best. The cost is enormous and there are no guarantees. Join me in creating your own market, an online presence dedicated to the Independent book. Market this community as a place where readers can find books not available in bookstores. This is the best opportunity for Independent books to realize sales of a substantial amount.
Join today, www.NothingBinding.com.
This blog is unedited, please disregard mistakes in spelling or grammar.
